eLECTRICITY - BREAKOUT TRAILER
CLIENT - SODA PICTURES
POWSTER SHOWTIMES, IS A PLATFORM AS FOR FILM DISTRIBUTORS TO TAILOR TO A SPECIFIC TITLE. IT IS A ONE-STOP DESTINATION WHERE USERS ARE IMMERSED IN A FILMS VISUAL STYLE; YOU CAN WATCH TRAILERS AND FILM CONTENT, ACCESS ALL SHOWTIMES IN YOUR AREA WITH A CUSTOM SEARCH AND MAP AND DECISIVELY BOOK TICKETS.
FOR THE FILM ‘ELECTRICITY’ WITH AGYNESS DEYN PLAYING LILY O’CONNOR, A SUFFERER OF EPILEPSY. WE CREATED A BREAKOUT TRAILER EXPERIENCE FOR SODA PICTURES USING THE EXISTING TRAILER. THE IDEA WAS TO EMPHASISE THE HARD PLOT POINTS OF HER CHARACTER WHEN SHE ENDURES THESE EPILEPTIC EPISODES while STAYING TRUE TO THE STORY AND BEING SENSITIVE TO THE CONDITION.
AS WE WATCH THE TRAILER WE START TO SEE FLASHING LIGHTS, TWISTED VISUAL DISTORTIONS, WHICH BREAK OUT OF THE CONSTRAINTS OF THE TRAILER AND TAKEOVER YOUR FULL-SCREEN. THESE VISUALS BECOMES INCREASINGLY INTENSE, BUILDING TO THE CLIMAX OF THE TRAILER WHERE WE SEE A STUNNING VISUAL OF ELECTRICAL LIGHT RAYS SURROUNDING AGYNESS DEYN’S CHARACTER.