Swedish house mafia - twitter takeover
CLIENT - VIRGIN EMI
FOR THE SWEDISH HOUSE MAFIA FILM, LEAVE THE WORLD BEHIND WE CREATE A WORLD FIRST FOR TRAILERS.
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WE USED THE TWITTER PLATFORM TO CREATE A ONLINE EXPERIENCE WHEN INITIATED IN BROWSER WOULD VISUALLY BREAKDOWN YOUR TWITTER PROFILE BEFORE YOUR EYES. THE SITE WOULD GLITCH AND TRANSFORM IN 3D SPACE EXPOSING THE SHM TOUR STAGE BEHIND THE TWITTER INTERFACE. THE EXPERIENCE ULTIMATELY REVEALED THE TRAILER FOR THE FILM AND DIRECTED THE VIEWER TO BOOK TICKETS ONLINE.