THIS WAS A PARTICULARLY INTERESTING PROJECT CREATED WHILST I WAS WORKING FOR THE DIGITAL CREATIVE STUDIO POWSTER. THE MUSIC VIDEO WAS PITCHED AS AN ONLINE INTERACTIVE EXPERIENCE, WHICH COULD BE PLAYED IN BROWSER AND ALSO ALLOWED INTERACTION VIA TABLET DEVICES.

A CLEAN GRAFFITI CAMPAIGN, DEVELOPED WITH ATLANTIC RECORDS, MEDIA GANG AND DIGITAL CREATIVE STUDIO POWSTER. THE CAMPAIGN WAS DESIGNED TO SET UP A DIALOGUE WITH MUSIC ARTIST PLAN B AND THE UK PUBLIC, GIVING THEM A VOICE AROUND CERTAIN ASPECTS FACING THE COUNTRY AT THE TIME. THE IDEA WAS TO HAVE YOUR SAY AND TWEET WITH THE HASHTAG #ILLMANORS, THESE TWEETS WERE THEN AGGREGATED ON A SITE DESIGNED FOR THE THE ALBUM OF THE SAME NAME ILL MANORS BY PLANB. THESE TWEETS WERE THEN TRANSFORMED INTO REAL WORLD ACTIONS THROUGH THE SKILLS OF A GRAFFITI ARTIST IN A GREEN SCREEN STUDIO.

THE GUERRILLA MARKETING IMPLEMENTATION FOR THE REAL WORLD OF PROJECTION ACROSS LONDON WAS DEPLOYED BY MARKETING SPECIALISTS MEDIA GANG, WITH THE HELP OF MYSELF, JAMES SWINDELLS AND ED SALTER. WE USED THE TWEET ASSETS CREATED BY THE GRAFFITI ARTIST AND PROJECTED THEM AT KEY AREAS ACROSS LONDON, THE LOCATIONS INCLUDED THE LONDON OLYMPIC STADIUM, CENTRAL LONDON, SOUTHBANK AND THE HOUSES OF PARLIAMENT.

THE LAST STAGE ENTAILED RE-TWEETING BACK TO THE PUBLIC WHO ENGAGED WITH THE CAMPAIGN. EVERYONE WHO HAD THEIR SAY RECEIVED A STILL OF THERE ACTUAL TWEET GRAFFITI TAGGED ON ONE OF THE KEY LOCATIONS AS A REAL WORLD TAKE AWAY.