A GUERRILLA CLEAN GRAFFITI CAMPAIGN, DEVELOPED WITH ATLANTIC RECORDS, MEDIA GANG AND DIGITAL CREATIVE STUDIO POWSTER.

THE CAMPAIGN WAS DESIGNED TO SET UP A DIALOGUE BETWEEN MUSIC ARTIST PLAN B AND THE UK PUBLIC. GIVING THE PEOPLE OF THE COUNTRY A VOICE AROUND CERTAIN ASPECTS FACING THE COUNTRY AT THE TIME. THE FIRST STAGE OF THE CONCEPT INVOLVED ASKING THE PUBLIC TO ‘HAVE YOUR SAY,’ AND TWEET USING THE HASHTAG #ILLMANORS. THIS PUSH CAME IN THE FORM OF A SPECIALLY CREATED YOUTUBE AND SOCIAL VIDEO PUSH DIRECTING VIEWERS AND FANS TO TWEET IN. THESE TWEETER INTERACTIONS WERE THEN AGGREGATED ONTO THE OFFICAL SITE OF THE CAMPAIGN.

THE SECOND STAGE IN THE CAMPAIGN WAS TO TAKE THESE TWEETS AND TRANSFORM THEM INTO REAL WORLD GRAFFITI TAGS THROUGH THE SKILLS OF A GRAFFITI ARTIST IN A GREEN SCREEN STUDIO.

THE THIRD STAGE SAW GUERRILLA MARKETING SPECIALISTS MEDIA GANG, WITH THE HELP OF JAMES SWINDELLS, ED SALTER AND MYSELF, TRAVELLING ACROSS LONDON IN AN UNMARKED VAN TO DEPLOY THE GRAFFITI TAGGED SOCIAL MESSAGES. USING A DIGITAL CINEMA PROJECTOR WE TAGGED 4 KEY AREAS ACROSS LONDON, THESE WERE CHOSEN FOR THE HIGH FOOT TRAFFIC AND SOCIAL MESSAGING CONTEXT:

• THE LONDON OLYMPIC STADIUM

• CENTRAL LONDON

• BFI SOUTHBANK

• THE HOUSES OF PARLIAMENT.

THE FINAL STAGE IN THE CAMPAIGN ENTAILED CAPTURING THE SOCIAL MESSAGE, RE-TWEETING BACK TO THE PUBLIC AN IMAGE OF THEIR ACTUAL TWEET GRAFFITI TAGGED ON ONE OF THE KEY LOCATIONS AS A REAL WORLD TAKE AWAY.